Questions

Any organisation that communicates publicly and cares how it sounds. In-house communications teams, marketing leads who own PR, founders handling their own press, and agencies managing multiple clients. It's built for professional communications, not casual content.

Your mission and values, your tone of voice, your spokespeople with their titles, biographies and approved quotes, your key messages by product or campaign, your boilerplate, and the topics you won't comment on. On Pro you can upload brand guidelines and past press releases so it learns your house style from work you've already approved. On Enterprise you add custom guardrails — phrases that must always appear, and phrases that never can.

Yes, and that's the point. Rostrm is a team account, not individual logins with separate settings. Your brand guidelines, spokespeople and messaging live at organisation level, so a new starter drafting their first statement works from exactly the same approved material as your head of communications. The shared prompt library means the whole team is working the same way. Consistency stops depending on who happens to be at their desk.

Press releases, media statements, crisis responses, media pitches, Q&A preparation, spokesperson quotes, social media content, internal announcements and briefing notes. The prompt library covers 70 scenarios across reputation management, launches, leadership changes, financial announcements and more.

Around ten minutes on Starter. Pro takes longer — twenty to thirty minutes — because you're uploading brand guidelines and past releases, and building your spokesperson library. That investment is the point: the more Rostrm knows, the less editing you do later.

General AI tools start from zero every time. You brief them from scratch, then edit the output to sound like your organisation. Rostrm is briefed once. Every draft comes back already in your voice, with the right name against the right quote, your boilerplate in place and your sensitive topics avoided. The difference isn't the writing. It's everything Rostrm already knows before you type — and the fact your whole team inherits it.

Tell it what to change and it redrafts. Shorter, different angle, a version for trade press rather than nationals, a quote from a different spokesperson. It's a conversation, not a one-shot generator.

Your company profile, documents and drafts are yours. They're encrypted, access-controlled, never shared, never sold, and never used for anything beyond delivering the service to you. Two-factor authentication is available on every account.

Change plan any time from your account settings. Cancel any time — you keep access until the end of your billing period. No notice period, no exit fees.

Not currently. Plans start at £99 a month and you can cancel at any time, so the first month effectively is the trial.