Your communications team, briefed on your business and always on.
Rostrm learns your company inside out — your tone, your spokespeople, your sensitivities — then drafts press releases, statements, and crisis responses on demand.
Deeply briefed
A structured onboarding captures your mission, tone, spokespeople and red lines — so every word sounds like you.
Always on message
Pre-approved positions, key messages and guardrails keep output consistent and safe, even under pressure.
Professional output, every time
Press releases, media pitches, Q&A prep, social media content and crisis lines — drafted to the highest professional standard.
What's inside
Everything your communications function needs, in one place.
Prompt library
70 ready-made prompts across press, crisis, launches, leadership and more.
Company profile
Your mission, values and positioning, captured once and applied to everything.
Tone of voice
Set how you sound, and every draft follows it.
Spokesperson library
Names, titles, biographies and approved quotes, ready to drop in.
Key messages
The lines you want landed, by product or campaign.
Topics to avoid
Tell it what you won't comment on, and it won't.
Document uploads
Brand guidelines and past releases, so it learns your house style.
Website context
Point it at your site so it knows what you already say publicly.
Crisis playbook
Pre-approved lines for the situations you hope never happen.
Custom guardrails
Phrases that must always appear, and phrases that never can.
Multiple brand profiles
Run several brands or clients from one account.
Team accounts
Shared training at organisation level, so everyone works from the same material.
Features vary by plan.
Briefed once. Right every time after that.
Most organisations have the same problem. The voice is agreed, the spokespeople are known, the messages are signed off — and then every press release starts from a blank page anyway. The knowledge exists. It just isn't anywhere the person drafting at five o'clock can reach it.
Rostrm holds it, at organisation level rather than individual. So a new starter drafting their first statement works from exactly the same approved material as your head of communications.
It's the difference between a tool that writes and a colleague who already knows the business.
Plans that scale with your communications function
Choose a plan at signup. Upgrade any time.
Starter
Everything a lean team needs to sound consistent and credible.
- Company profile & mission
- Tone of voice selector
- Up to 3 spokespeople
- Topics to avoid & boilerplate sign-off
- 1 user
Pro
Most popularA fully briefed press office with deep institutional memory.
- Everything in Starter
- Brand guidelines & press release uploads
- Spokesperson library with approved quotes
- Key messages per product or campaign
- Crisis playbook
- 3 team users
Enterprise
Group-wide governance, guardrails and regulatory rigour.
- Everything in Pro
- Multiple brand profiles
- Unlimited document uploads
- Custom guardrails (never / always say)
- Competitor context
- Regulatory & legal sensitivities
- Unlimited team users